50 (Real) Ways to Market Your Midwife Business in 2025
Marketing for midwives- Alright, midwives! We all know that marketing can often feel like an endless to-do list, but it doesn’t have to be complicated. In 2025, marketing your midwifery practice can actually be exciting and creative. Some of the advice you’ll find online can be pretty unrealistic—like, how many of us actually have the resources to put up a billboard on the side of the highway? Not many!
That’s why I’ve put together a list of 50 practical, affordable, and effective ways to market your midwifery business. These tips are designed to help you grow your practice without breaking the bank or feeling overwhelmed. It’s all about what works for you and your community.
1. Create a Website That Tells Your Story
Your website isn’t just a digital brochure. It’s your story. Show off what makes you different. No one can replicate the care you offer, so don’t be shy about showing it!
2. Optimize Your Website for SEO
It’s simple: You want to show up when people search for midwifery services in your area. Add some local keywords (like “midwife in [Your City]”) to your website to make sure Google knows where to find you.
3. Get on Google My Business
If you’re not listed on Google My Business, what are you even doing? It’s free, easy to set up, and will help you show up in local search results. Plus, it’s a free way to let people find your contact info, hours, and reviews.
4. Write Blogs Like a Boss
People have questions about birth, pregnancy, and everything in between. Answer them in your blog! Share your knowledge, offer real advice, and soon enough, people will look to you as the expert. Trust me, it works!
5. Host Free Workshops
Offer workshops on pregnancy, childbirth, or postpartum care. These can be virtual or in person. It’s a great way to engage your community, share your knowledge, and meet future clients before they even need you.
6. Get Social (And Be Consistent)
Post on social media. A lot. And I mean a lot. Don’t just post photos of babies (although, yes, do that too!). Share tips, advice, funny behind-the-scenes moments, and stories that make you relatable.
7. Start a YouTube Channel
Yes, video is everything. Make a few short, helpful videos about midwifery, prenatal care, or birth stories. Don’t worry about being perfect; just be real. People will appreciate the authenticity.
8. Ask for Reviews
Word of mouth still reigns supreme. Encourage your clients to leave reviews on Google, Facebook, or Yelp. Positive reviews boost your credibility and help build trust with future clients.
9. Referral Program, Baby!
If your clients love you, they’ll tell their friends! Reward those referrals with a discount or a little gift. It’s a win-win: your clients feel appreciated, and you gain more business.
10. Email Newsletters Are a Must
Get into the habit of sending out a newsletter. Share updates, health tips, or even fun personal stories. Keep it short, sweet, and useful. Email marketing is one of the best ways to stay connected with your clients.
11. Partner with Local Businesses
Work with local baby stores, yoga studios, or parenting bloggers. Create joint promotions or events that benefit everyone involved. It’s all about community and collaboration!
12. Go to Local Events
Farmers’ markets, health fairs, or local events are perfect places to introduce yourself and your practice. Bring a flyer, your smile, and some business cards.
13. Collaborate with Local Influencers
Find a local influencer who’s a fan of natural birth and get them to talk about you. It’s an easy way to tap into a new audience.
14. Share Real Birth Stories
People connect with real stories. Ask your clients if they’d like to share their birth experiences on your website or social media. It builds trust and shows how amazing your work really is.
15. Offer Virtual Consultations
Not everyone can meet in person right away. Offering virtual consultations can help you reach more families and save time.
16. Be Active in Online Communities
Get involved in local parenting Facebook groups or online forums where people ask questions about birth, midwifery, and prenatal care. Answer questions, offer support, and share your expertise.
17. Build Your Email List
If you don’t already have one, start building an email list. Offer something free in exchange for an email (like a guide to prenatal care) and use it to send useful content and updates.
18. Make Helpful Resources Available
Create free downloadable resources for expecting families. It could be a checklist, a birth plan guide, or tips for new parents. This positions you as a helpful, knowledgeable resource.
19. Get Personal
Let your personality shine. Share the real you on your website and social media. Clients are looking for someone they can trust and connect with. Don’t hide behind a corporate mask—be yourself!
20. Start a Podcast
If you’re not camera-shy, starting a podcast can be a great way to connect with your audience. Talk about pregnancy, birth, and other topics your community cares about.
21. Use Instagram Highlights
Create Instagram Highlights for your FAQs, client testimonials, birth stories, and your services. It’s an easy way to organize your content and make it easy for new followers to learn more about you.
22. Celebrate Milestones
Share milestones like anniversaries or number of births you’ve helped with. People love to see the growth and success of your practice.
23. Post Birth Affirmations
Share positive, inspiring birth affirmations on your social media. It’s a simple way to provide value and connect with expecting families.
24. Collaborate with Other Health Providers
Work with chiropractors, acupuncturists, or holistic nutritionists. Cross-promote your services and share referrals with each other.
25. Use Paid Social Ads
Not everything has to be organic. If you have the budget, run targeted Facebook or Instagram ads to get your name in front of new clients.
26. Host a “Meet the Midwife” Event
Introduce yourself to potential clients with a casual, no-pressure “meet the midwife” event. Whether in person or virtual, this is a great way for families to get to know you.
27. Use Client Photos (With Permission!)
Show off some beautiful photos from your clients’ birth experiences (with their permission, of course). Visuals have a huge impact on social media engagement.
28. Stay Active in Local Groups
Join and stay active in local parenting or health-related groups. Offer advice, answer questions, and share valuable content.
29. Collaborate on Local Classes
Partner with local prenatal fitness classes or yoga studios to offer educational classes or workshops.
30. Use Email to Share Content
Email your blog posts or valuable content to your subscribers. This keeps your audience engaged and gives them something to look forward to.
31. Get Creative with Instagram Reels
Reels are short, fun videos that are getting a lot of attention. Share quick tips, birth stories, or sneak peeks of your practice.
32. Offer Discounts for Referrals
People love a good deal. Give your clients a discount when they refer someone new to your practice.
33. Stay Consistent with Content
Whether it’s once a week or a few times a month, staying consistent with your content is key to building an audience.
34. Feature Client Testimonials
Ask your clients to share their stories and experiences, then post them on your website and social media. Nothing speaks louder than real-life experiences.
35. Show Your Team
Highlight your staff, your birth team, and anyone else who helps make your practice special. It gives your clients a personal connection to the people behind the practice.
36. Run Facebook Contests
Host a contest on Facebook where people can win a free consultation or a discount on services. It’s a great way to engage and attract new clients.
37. Use Local Influencers
If someone in your local area has a large social media following and is passionate about birth, work with them to promote your services.
38. Provide FAQs
Answer common questions about your services, pricing, and how to book on your website or social media. This makes it easy for potential clients to learn about you.
39. Host a Virtual Meet-Up
Create a space where expecting families can come together, ask questions, and get to know you and your practice.
40. Create a Free Resource Library
Offer a collection of downloadable resources, like checklists or guides, to help families as they prepare for birth.
41. Use Local Sponsorships
Sponsor local events or charities. It’s a great way to give back to your community while promoting your practice.
42. Write for Local Magazines or Blogs
Write guest articles for local magazines, blogs, or websites to increase your visibility and build authority in your community.
43. Create a Facebook Group
Start a Facebook group for expecting families, where you can share advice, answer questions, and build a loyal following.
44. Get Involved in Your Local Community
Show your face at local community events. Whether it’s a fundraiser, health fair, or festival, getting out there helps build recognition.
45. Promote Health-Focused Products
If you sell birth supplies or wellness products, promote them on your website and social media to bring in additional revenue.
46. Build a Client Referral Network
Work with other healthcare professionals like chiropractors, doulas, and pediatricians to create a referral network.
47. Offer Free Birth Plan Consultations
Offer free consultations for families looking to create a birth plan. This is a great way to build trust and attract new clients.
48. Join Local Business Networks
Get involved in local chambers of commerce or small business networks. This is a great way to connect with other professionals in your area.
49. Stay Consistent with Branding
Make sure your branding (logos, colors, fonts) is consistent across all your marketing materials, website, and social media. It builds recognition and trust.
50. Celebrate National Midwifery Week
Use National Midwifery Week to promote special events, discounts, or content that highlights your work and your profession.
And there you have it—50 of my favorite ways to market your midwife business. Sure, a few of these ideas involve paid strategies, but most of them are totally free and can make a HUGE difference. The best part? You don’t have to tackle them all at once. Just pick one idea and start there. Little by little, you’ll see how these simple, effective strategies can help your practice grow. And if you need help with any of this, you know where to find me!
Marketing for Midwives