Okay, let’s talk about client testimonials. They are one of the easiest ways to show potential clients that your birth center or midwifery practice is the real deal. But here's the thing—asking for testimonials doesn’t have to feel salesy or uncomfortable. In fact, when done right, it can feel natural, genuine, and make your clients feel appreciated for their support.

It’s free, it’s simple, and it helps your business appear in front of people who are already looking for what you offer. Plus, having your information pop up in Google search results helps build trust with potential clients.