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Marketing for Midwives: Google Adwords Vs. Facebook Ads for Midwives & Birth Centers
Marketing for Midwives: I get asked all the time to share the best way to advertise a midwifery practice or birth center online, and the conversation always breaks my heart! For most, the decision comes down to Facebook ads or Google Adwords. I should mention that I...
As a Midwife/Birth Center How Many Videos Do I Need?
I asked my social media followers of midwives, birth centers, and doulas to ask me some burning questions about marketing for natural birth professionals. Burning Question #4 - As a Midwife/Birth Center How Many Videos do I Need? Short answer: 0 Hear me out though....
What Can Midwives do for Marketing With a Minimal Budget?
I asked my social media followers of midwives, birth centers, and doulas to ask me some burning questions about marketing for natural birth professionals. Burning Question #2 -What Can Midwives do for Marketing With a Minimal Budget? The answer: quite a lot...
What is the Best Performing Content for Midwives & Birth Centers?
I asked my Instagram followers of midwives, birth center owners, and doulas what questions they have about marketing for natural birth professionals, today I am answering the question: What is the Best Performing Content for Midwives & Birth Centers? This is a...
How to Start Marketing Your Birth Center
Why do I own a marketing company that works with natural birth professionals? And why do I think it's important to have great marketing for your birth center? Because I am one of the women who didn’t know a midwife was an option. I felt bullied by my healthcare...
Why Do I Focus on Content Marketing for Natural Birth Professionals?
Why Do I Focus on Content Marketing for Natural Birth Professionals? I was 38 weeks pregnant and my regular OB couldn't be at my appointment because she was at another birth. A woman I had never met came into the room and we went through my history. Yes I have...
3 Easy Ways to Grab Attention For Your Birth Center Online
The Internet is a noisy place. You know those days when you are walking around the mall and the people at the kiosks are bombarding you with a bunch of questions and coupons while you are just trying to get to Auntie Anne's for a soft pretzel? That’s exactly what it...
4 Ways To Create Social Media Content That Works for Your Birth Center
When you sit down to write birth center social media posts do you completely draw a blank? Sometimes it’s easy to feel like you’ve used up all of your good ideas. The well has run dry. The river is no longer flowing. You get the picture. Whether you’re curating...
What is Content Marketing (& Why do you Need It for Your Birth Center)?
Content marketing for your birth center is about information. Content marketing is the marketing of a business or brand through sharing of educational, entertaining, or insightful information that will help readers improve their lives. Content marketing is valuable...
Tips for a Killer Social Media Strategy for Your Birth Center
Whether you love social media, or hate it, social media is pretty much life or death for a business. People need to know what’s happening at your business so they know when to show up, how much money they are going to spend, and what they will see when they arrive....
Why You Need to Hire A Professional to Manage Your Midwife Marketing
Ah, yes. It’s’ the end of March. Most people have given up on their resolutions. The gym is clearing out, the expensive planner you purchased found a nice new home on the dusty bookshelf, and the trash bags filled with items that didn’t bring you joy are all still...