Let’s Be Realistic: Post #2 – How to Collect and Use Client Testimonials Without the Salesy Feel
Let’s Be Realistic with Casey Messmer
There’s a lot of advice out there in the birth business world, and a lot of it is unrealistic, spun by people trying to get you to spend big money on services you don’t need. The truth is, there are plenty of small, realistic ways to get your birth business noticed without breaking the bank. That’s exactly why I started the "Let’s Be Realistic" series—to show you tried-and-true, down-to-earth ways to market your birth business. No frills, no gimmicks—just simple, actionable steps to help improve your marketing in 2025 on a small budget. In this series, I’m going to walk you through each step. And if you need any help, you know where to find me!
This series was born out of all the sales calls I’ve had where I have to start with "let’s be realistic." The truth is, we all want to jump in, fix everything at once, and spend 2025 becoming a marketing guru. But that’s not sustainable or realistic. So, what are the marketing goals that you can actually reach in 2025? That’s what I’m going to share with you in this series—small ways to take steps in the right direction without burning yourself out.
The Power of Client Testimonials (How to Collect and Use Them)
Okay, let’s talk about client testimonials. They are one of the easiest ways to show potential clients that your birth center or midwifery practice is the real deal. But here's the thing—asking for testimonials doesn’t have to feel salesy or uncomfortable. In fact, when done right, it can feel natural, genuine, and make your clients feel appreciated for their support.
Why Are Testimonials So Important?
Think of it this way: when someone is looking for a midwife or a birth center, they’re not just looking for services—they’re looking for trust. They want to know that you’ve helped others like them, that they’ll be in safe hands, and that you’ll give them the care they need. Testimonials provide that social proof. It’s like a recommendation from a friend—they’re more likely to trust a past client’s words than a flashy ad.
How to Collect Testimonials Without Feeling Salesy
Now, I get it. Asking for testimonials can feel awkward, but it doesn’t have to. Here's how to make it a natural part of your process:
Ask at the right time: The best time to ask for a testimonial is after you’ve provided an amazing experience. Whether it’s after a successful birth, a prenatal visit, or a postpartum check-in, ask when the client is feeling grateful and happy with your service.
Make it easy: Don’t ask them to write a novel. Provide a simple template or a few guiding questions to help them get started. For example, “What was your experience like working with me?” or “How did I help you during your pregnancy?”
Be genuine and specific: Don’t make it feel transactional. Let them know you’d appreciate their feedback because it helps other families make informed decisions about their care.
Be clear on how you’ll use it: Let your clients know if you’ll be posting the testimonial on your website, social media, or other marketing materials. Most people are happy to help and even happier to see their kind words shared.
Using Testimonials in Your Marketing
Once you’ve got those beautiful testimonials, it’s time to use them to your advantage. Here are a few ways to share them:
Website: Feature a "Client Testimonials" section. Add a few key quotes or even a full testimonial if it’s powerful.
Social Media: Share short snippets of testimonials on your social media posts or in Instagram stories. A testimonial from a happy client can serve as a reminder of the care and support you provide.
Emails: Include a testimonial in your email newsletter or in follow-up emails to potential clients. It’s a great way to build credibility quickly.
Don’t Forget: Keep It Real
Testimonial marketing doesn’t have to be complicated. Keep it real, keep it authentic, and keep it simple. As long as you’re genuinely helping your clients and making their experience memorable, they’ll be more than happy to share their positive feedback.
And if you’re feeling stuck or need help getting those testimonials rolling in, you know where to find me. Let’s keep things realistic and help your birth business grow with these small, simple steps!
