The Internet is a noisy place. You know those days when you are walking around the mall and the people at the kiosks are bombarding you with a bunch of questions and coupons while you are just trying to get to Auntie Anne’s for a soft pretzel? That’s exactly what it feels like to scroll social media. The truth is, marketing your birth center on social media requires grabbing (and holding) attention long enough to get your message across. Unfortunately everyone on the Internet is already laser focused on getting their Auntie Anne’s pretzel, so it’s difficult to refocus their attention.
So how do you refocus their attention quickly? Here are a few ideas:
Before we start, I know you are going to ask about infographics. I want to address this first. In recent years we’ve seen a growing popularity in infographics because they make it quick and easy to put all of your information together at once so it is easy for your audience to absorb. However, you cannot rely on Infographics 100% of the time. You need to have a few more tricks up your sleeve.
Grab Their Attention
… and not with free shipping. You might have the most amazing product in the world, but people are so used to scrolling social media and seeing ad after ad that they don’t even notice anymore. You need to give them a reason to stop scrolling, and free shipping isn’t good enough. We live in the world of Amazon Prime. Anyone can have anything they want delivered to their door in two days for free. Think about a GOOD deal. 20% might just do the trick.
Avoid Gimmicks
Do not use clickbait. Avoid using a meme to sell a product that isn’t related to your meme. It’s easy to grab attention with shocking images or titles, but that won’t last long. Unless your content is pure entertainment, it’s a bad idea. Make sure your attention-grabbing ads are related to the content on the ad’s target page.
Focus on Website Performance
This is not a drill! Check your website performance! If your website doesn’t load fast enough, you can’t even get your message in front of your audience. Multiple studies have confirmed the connection between slow websites and bounce rates. One Google study found 53% of mobile visitors leave a page that takes more than three seconds to load.
Remember, you can’t get your birth center message out if you can’t grab their attention.
Do you have any questions? Comments? Let’s talk!